In 2008, UMW unveiled its new brand which is aimed at amplifying its leading position at home and organising itself for greater global expansion.  It will now focus on building on the strengths of its core businesses as well as enhancing those strengths in the global arena to further tap international opportunities.

In adopting the rallying call Beyond Boundaries®, UMW is set to play a leading role in shaping the future of its industries globally.  The Company will do this by inspiring vibrant ideas, nurturing potential, pioneering partnerships and delivering excellence in everything it does; the rewards of which will contribute to the progress and well-being of its stakeholders. 

The New UMW is built on the foundation of four core beliefs in being:  
Honourable in our continual efforts in building trusted relationships and behaving with the utmost integrity, resulting in quality products and services that stand the test of time.
Vibrant in our energetic and open-minded approach to new ideas that inspire fresh solutions for our partners and businesses.
Unshakeable in our commitment to our customers, partners, employees as well as the community at large, and to persevere and strive for excellence in all our undertakings.
Pioneering as we lead the way with bold ideas that shape the futures of our industries.