NEW UMW TO ENHANCE CORE BUSINESSES, SET FOR GREATER GLOBAL EXPANSION
Kuala Lumpur, 29 January 2008: Bursa Malaysia main board listed UMW Holdings Berhad (UMW) today unveiled its new brand which is aimed at amplifying its leading position at home and organizing itself for greater global expansion.
UMW, which has just completed a comprehensive re-branding exercise,
will now focus on building on the strengths of its core businesses -
automotive, equipment, manufacturing and engineering and oil and gas –
as well as enhancing those strengths in the global arena to further tap
international opportunities.
At a media briefing to announce The New UMW today, Group Managing Director and CEO, Dato’ Dr Abdul Halim Harun said:
“UMW has a proud and vibrant history. We are an international conglomerate that develops industries, manages partnerships and facilitates growth in the automotive, equipment, manufacturing and engineering, and oil and gas industries.”
“We are re-branding because we feel that our growth in recent years has been quite spectacular not only in terms of financial growth but also in our core businesses and in the many countries in which we have operations.”
“We need to reflect this position in our brand as we believe this is the right time to amplify our pole position at home while organizing ourselves for even greater global expansion. We want to reflect a truly world class brand”.
Dato’ Dr Halim also emphasised that The New UMW will continue to be guided by the four beliefs that have served the conglomerate well over the years i.e. being honourable, vibrant, unshakeable and pioneering.
One of the significant features of The New UMW is the new vibrant
logo. The design of the new logo is dynamic, symbolising fluid
movement, the vibrant character of UMW and its people who can respond
quickly and positively to ever-changing market conditions. The capital
letters signify UMW's stability and leading status.
Commenting on the “Beyond Boundaries” theme of The New UMW, Dato’ Dr Halim said:
“Going Beyond Boundaries is not only about crossing geographical or physical borders. It is also about redefining the boundaries in our minds and doing new things in a better way. It is about eliminating all barriers and achieving new heights.”
“We will go Beyond Boundaries by playing a leading role in shaping the future of our industries globally. We will do this by inspiring vibrant ideas, nurturing potential, pioneering partnerships and delivering excellence in everything we do; the rewards of which will contribute to the progress and well-being of all our stake holders”.
